Having an idea of design is not just a thought, but a process. When I design in Sketchup, I usually try out a lot of different ideas.
For instance when I designed the podium for ÅWL Arkitekter, the main goal was to have a design that would work along with another display stand I designed for them earlier.
Having a 3D model of your design is crucial both for visualizing your ideas, but convincing your client of the direction of the design.
In this design task, besides evaluating materials and idiom, there was the challenge of how to present corporate identity, such as business cards, folders and USB's
Design is not just a thought, but a process
Using rendered options, me and the client could choose from a variety of designs, rather than making the podium first and then see how the items would be presented.