Inspiration from nordic petroglyphs, artist Henri Matisse, and Olympic pictograms
RMH Space — Concrete sofa
Betiyo Atelier sculptured two concrete sofas for record label RMH Sweden
The sofas was made for the event “SPACE” on Fashion Week in Stockholm.
The design was to be multifunctional, both as a furniture for a panel discussion with Virgil Abloh and Heron Preston but then also on stage as a set design.
The idea was to design as creating, resulting in two unique expressions, making it a sculptural item.
Material used is a polystyrene core with concrete surface Dimensions: 2x0,6x1m
Inspiration from designer Max Lamb and nature
Cubistic Sculpture — Artwork
Betiyo Atelier designed an artwork for Architecture firm ÅWL, a showcase for them to present at exhibitions.
The concept was a portrait of the creative process, going from chaos to structure.
And the idea is to show growth and development with boxes, such that can be found when concrete meets rock. The idea came to me when I saw ÅWLs cardboard boxes, which they store their business cards in, made by Graphical Designer Henrik Nygren Design
The Sculpture is made out of four parts that can be assembled together.
Material used is 6mm MDF, cut in 45° with a hidden edge using CNC. Dimensions sculpture 2,5x2,5mx1,5m. Box size 500x500mm
Inspiration from nature, pyrite stone and Swedish Artist Lars Englund.
Atelier Desk — furniture
Betiyo Atelier design study in materials
The table legs are made of four cardboard tubes and by pair joined with a 20mm copper pipe.
The table top has three layers. A bottom layer of 50mm pink polystyrene with four holes in which the legs go through.
Then a middle layer of 50mm polystyrene and a top layer of 2mm copper plate.
The idea for a table started with leftover cardboard tubes and the thought ”what to do with this"
Raw materials shows an unconventional approach to material functions.
Dimension: Legs Ø110mm H650mm Table top W600xH1200xT100mm
Inspiration of proportions from Ettore Sotsass, Materials from Max lamb and joints from Japanese architecture.
Business Arena — Display Podium
Betiyo Atelier designed a podium to display business cards and company info for architecture firm ÅWL. The podium is made of 50mm plates of cork, joined in order to be dependent of each other.
The display plate is divided which lets you lean on one side and displaying on the other. Depending on what side you look at the furniture receive a different expression.
Inspired by the joints of Gerrit Rietveld’s furniture and Mies van der Rohe Barcelona Pavilion.
Cork is considered to be one of the most sustainable materials. This because It is made by nature from the outer bark of the cork oak tree. The extraction process of the bark isn't damaging for the tree and with minimum waste. The textured surface makes an appealing, organic and unique pattern
RMH Block Party — POPUP.2
Three cubistic sculptures designed and manufactured by Betiyo-Atelier for RMH to their Block Party 02 at Nobelberget.
The sculptures where used as display set for selling merchandise and fashion.
Material used is 6mm MDF. Box size 400x400mm
Inspiration from previous work, Tetris game and artist Tony Smith
RMH Block Party — POPUP.1
Long table designed and manufactured by Betiyo-Atelier for RMH to their Block Party 02 at Nobelberget.
The table where used as workstation for visitors to design their self made merchandise. Material used is polystyrene coated in silver paint and aluminium foil. Table size 2,5x0,6m
Inspiration from artist Yves Klein and Eytys store interior
Scandic Malmen — Bag Exhibition
Betiyo – Atelier expo at Scandic Malmen in Stockholm in July 2016. Götgatan/Folkungagatan. The concept is “Deconstruction as part of the Creative process” and is a reference to the origin of my design.
As I sat there, tearing an old Sandqvist bag apart, everything became clear. I saw the construction and the architecture.
I understood what was decoration; which felt unnecessary, deceitful and complicated.
Due to limitations in sources of tools, my design came to me. The expression of minimalism, to work with the core elements of the design, express simple shapes and clear lines.
Deconstructing design is now the greatest tool in my creative process, a way of simplifying objects, making priorities.